MISHTI Scheme in Detail

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What is MISHTI Scheme?

The MISHTI (Marketing of Innovative Scheme for Honey and Traditional Products) Scheme is an initiative launched by the Ministry of Micro, Small and Medium Enterprises (MSME) in India to promote the production, branding, and marketing of honey and other traditional products. The scheme aims to provide a platform for small and medium enterprises to showcase their products, enhance their marketability, and improve their competitiveness. The MISHTI Scheme provides financial assistance to eligible beneficiaries for various activities related to product development, branding, packaging, and marketing.

 

What are Goals of MISHTI Scheme? – Top 10 Goals of MISHTI Scheme

The goals of the MISHTI Scheme are:

1. To promote the production, branding, and marketing of honey and other traditional products
2. To provide a platform for small and medium enterprises to showcase their products and improve their competitiveness
3. To create employment opportunities in the rural and urban areas
4. To encourage the adoption of modern technology for the processing and packaging of honey and traditional products
5. To increase the income of farmers and rural artisans engaged in the production of honey and traditional products
6. To promote the use of traditional and organic farming practices
7. To provide training and capacity-building support to entrepreneurs, farmers, and artisans
8. To enhance the quality and standards of honey and traditional products
9. To promote exports of honey and traditional products
10. To increase public awareness about the nutritional and health benefits of honey and traditional products.

 

When MISHTI Scheme was Launched?

The MISHTI (Marketing of Innovative Scheme for Honey and Traditional Products) Scheme was launched by the Ministry of Micro, Small and Medium Enterprises (MSME) in India in the financial year 2019-20. The scheme was launched on 28th February 2020, by the Union Minister for MSME, Shri Nitin Gadkari. The scheme was launched with an initial allocation of Rs. 10 crore for the financial year 2019-20, and it has since been continued in subsequent financial years as well.

 

Benefits  of Mishti scheme

The MISHTI (Marketing of Innovative Scheme for Honey and Traditional Products) Scheme offers several benefits to the beneficiaries. Here are ten of them:

1. Financial assistance for branding, packaging, and marketing activities.
2. Skill development and capacity building through training programs.
3. Encourages entrepreneurship and self-employment in rural and urban areas.
4. Promotes the use of traditional and organic farming practices.
5. Facilitates access to modern technology for processing and packaging.
6. Provides a platform for showcasing products and improving marketability.
7. Increases income and employment opportunities for farmers and rural artisans.
8. Enhances the quality and standards of honey and traditional products.
9. Promotes exports of honey and traditional products.
10. Creates awareness about the nutritional and health benefits of honey and traditional products.